The current market place and business environment is a reflection of increased unpredictability of economic situations due to high uncertainties in the nature of demand and supply, changes in laws and standards etc. In addition the pace of changing technologies and innovation is extremely high and fast such that if an organization fails to reengineer its operations in such an environment, it can easily be rendered redundant in the market place.
However, such a context still comes with its share of opportunities, if well studied and capitalized on can greatly be of strategic advantage to an organization. These positive factors include discovery of virgin markets to be exploited, integration of economies to allow for sharing of information and infrastructure on various platforms as well as a social shift in culture and mindset of customers reducing a conservative tendency among customers.
The present organization is therefore affected by pressure both internally and externally. Therefore in order for the firm to stay ahead and on top of the game, change management is required more than ever. Management of change therefore refers to the process of a firm planning to restructure, develop new processes through directing the change initiative of moving from one method of operation to another and controlling the impact of the change initiative
It calls for developing adequate coping mechanisms for the firm to adapt within this dynamic operating environment and managing the people in the process. In change management, the people factor is important. This is because the process cannot happen well unless the people in it embrace it and make it their ambition.
In managing the context of change, one is required to see the totality of all aspects ie. View the organization as a system and not as subpart. The view should give the understanding of the impact