How can the principles of (a) classical conditioning theory and (b) instrumental conditioning theory be applied to the development of marketing strategies?

How can the principles of (a) classical conditioning theory and (b) instrumental conditioning theory be applied to the development of marketing strategies? Please write a page.

ANSWER: 

 

Classical conditioning is now seen as cognitive associative learning; not acquisition of new reflexes, but acquisition of new knowledge about world. Marketers can use product

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